“Only Samsung uses Samsung chips,” according to a ZTE official at Mobile World Congress 2013 (MWC). “We are currently really not interested in using Exynos.”
The statement given by the ZTE official basically sums up the current and future prospect of whether or not Exynos chips will begin to make a big impact on non-Samsung smartphones, tablets and other forms of mobile gadgets.
The chip business, especially those that are geared toward mobile devices, is highly lucrative, and Samsung is aiming to generate more of its revenue from the Exynos line. However, in light of the recent statements from ZTE, it seems like Samsung will have a hard time beating out its powerhouse rival chip maker, Qualcomm.
“We have our partnership with Qualcomm and our own chip business. We want to expand our own chips for devices,” the ZTE official added.
Reportedly, even Samsung is unhappy with its octa-core Exynos’ power consumption, and will instead use Qualcomm’s Snapdragon solution for the next Galaxy S installment, which will be officially announced on March 14.
(Device with the highest mark: HTC One)
Moreover, various benchmarks from a few outlets have revealed that Qualcomm’s Snapdragon 600 with 4 Krait 300 and Adreno 320 GPU (found in HTC’s latest One smartphone) is outperforming its competitors by a wide margin. While it’s plausible that Samsung will ditch the Exynos completely and use a Snapdragon instead in all markets, it’s much more likely that the Exynos will continue to make its presence known in selected markets such as Europe and Asia—whereas, North America will continue to use Galaxy handsets utilizing Qualcomm’s chips.